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We are actively seeking companies interested in reaching an influential demographic of bicyclists,
golfers and anglers. The majority of the festival
participants will be coming from the Front Range including
Denver Metro Areas, Boulder, Colorado Springs
and Ft. Collins. By holding this festival in
the Roaring
Fork Valley, sponsors directly benefit by reaching
a captive Front Range audience.
A 15-20% draw of spin enthusiasts from the mountain
and Western Slope communities is anticipated
based upon their participation in and our promotions
at outdoor athletic competitions that occur before
August. Additional exposure of your company on
a national and international basis is likely
due to the demographics of vacationers or second
home owners who already frequent this pristine
Valley. Consequently, your sponsorship of a specific
element or event at the aSpin Aspen provides
the perfect opportunity to introduce or expand
your business into these markets.
All sponsors can be assured that this festival
will not provide our participants with just another
T-shirt with that "logo soup" on the
back. That form of "memento" is tacky
and ineffective. Your marketing dollars deserve
to be spent in more effective ways. In fact,
our team will only produce memorable pieces of
clothing or giveaways using outstanding designs.
Only the name of the specific business
that is directly responsible for its production
will be visible besides the festival's logo and
possibly that of the title or event sponsor.
If something is constructed, count on the fact
that our festival goers who will know exactly
who made it possible.
The following list identifies the various ways
for branding your business name to a specific
element or spin sport activity so that it does
not get lost or go unrecognized. You can also
count on our willingness to create a new category
that best suits your promotional needs. Full
descriptions are found below.
A) Title [ categories ]
This is the premier sponsor position for
the entire festival. The Title Sponsor receives
the top naming rights on all event signage, banners,
jerseys and trophies in addition to specified
collateral material, advertising campaigns, and
public relations associated with the festival.
Your company also receives exclusivity in your
specific product and/or service category along
with invitations for 15 couples to the post-festival
appreciation honors.
B) Exhibitor Showcase & Stage [ categories ]
This sponsor is directly affiliated with
the stage and entertainment held on the Exhibitor Showcase Stage located in Paepcke Park as well as any activities or private parties.
The Exhibitor Showcase Sponsor is the only company
that is allowed to adorn their logo on the main
stage, with the exception of the center labeling
of the festival name, including that of the Title
Sponsor. The respective media insignias that
are placed in a subordinated position and manner.
All concert-related products sold at the festival
(such as T-shirts, hat, etc.) must and can only
use the names of the overall festival, Title
Sponsor and Concert Jam Sponsor. No media labels
are allowed on concert-related products. In addition,
this sponsor receives exclusivity in your specific
product and/or service category and will be listed
in all associated acknowledgements, media announcements,
printed materials, ad campaigns, and public relations.
Invitations for 10 couples to the post-festival
appreciation honors will be given to this sponsor.
C) Aspen Highlands
Stage [ categories ]
This sponsor is directly credited for
the temporary stage/runway plus the sound and
lighting for the fashion and equipment show held during Opening Ceremonies. The Aspen Highlands Stage Sponsor is the only company that is allowed
to have their logo on the stage, with the exception
of the center labeling of the festival name,
that of the Title Sponsor. The respective media
insignias will be placed in a subordinated position
and manner.
D) Presenting
Sponsor - Overall Mountain Bicycling Events [ categories ]
This sponsor receives the dominant position
in all collateral materials, advertising campaigns,
public relations, throughout the start/finish
area, rest stops, directional signs, and banners
posted along the various mountain bicycling courses.
This sponsorship also offers exclusivity in your
product/service category plus on every printed
document from ads to letterhead and on Internet
websites, your company logo will appear as “Z
Presents…” No other sponsor will
receive such prominence. Invitations for 6 couples
to the post-festival appreciation honors will
be given to this sponsor.
E) Presenting
Sponsor - Overall Road Bicycling Events [ categories ]
This sponsor receives the dominant position
in all collateral materials, advertising campaigns,
public relations, throughout the start/finish
area, rest stops, directional signs, and banners
posted along the various road bicycling courses.
This sponsorship also offers exclusivity in your
product/service category plus on every printed
document from ads to letterhead and on Internet
websites, your company logo will appear as “Z
Presents…” No other sponsor will
receive such prominence. Invitations for 6 couples
to the post-festival appreciation honors will
be given to this sponsor
F) Presenting
Sponsor - Overall Angler Events [ categories ]
This sponsor receives the dominant position
in all collateral materials, advertising campaigns,
public relations, throughout the start/finish
area, rest stops, directional signs, and banners
posted along the two river courses. This sponsorship
also offers exclusivity in your product/service
category plus on every printed document from
ads to letterhead and on Internet websites, your
company logo will appear as “Z Presents…” No
other sponsor will receive such prominence. Invitations
for 6 couples to the post-festival appreciation
honors will be given to this sponsor
G) Presenting
Sponsor - Overall Golf Events [ categories ]
This sponsor receives the dominant position
in all collateral materials, advertising campaigns,
public relations, throughout the start/finish
area, rest stops, directional signs, and banners
posted at the golf courses. This sponsorship
also offers exclusivity in your product/service
category plus on every printed document from
ads to letterhead and on Internet websites, your
company logo will appear as “Z Presents…” No
other sponsor will receive such prominence. Invitations
for 6 couples to the post-festival appreciation
honors will be given to this sponsor.
H) Opening
Ceremony Canopy [ categories ]
This sponsor receives all signage, premier
logo placement and respective accolades for the
wheel-shaped canopy of lights used for open air dancing at Opening Ceremonies. The planned
highlights include a spectacular light show coordinated
to music and dance demonstrations. Printed flyers
detailing all events will be distributed noting
only the names and logos of the Title, Concert,
Presenting, Opening and Closing Ceremonies sponsors.
All respective public announcements made during
this opening event will mention the name of this
sponsor plus given the dominant position in all
collateral materials, advertising campaigns,
public relations notices, and in-area signage.
This sponsorship also offers exclusivity in your
product/service category and no other sponsor
will receive such prominence. Invitations for
3 couples to the post-festival appreciation honors
will be granted.
I) Closing Ceremony [ categories ]
This sponsor receives all signage, premier
logo placement and respective accolades for the
presentation of festival’s Closing Ceremonies. The planned
highlights include presentations to event winners,
honorary awards, celebrity speeches, product
giveaways, and prize drawings all coordinated
with a music sponsor. Final contest results will
be posted for display. Duplication of these results
on flyers and in newspapers will display only
the names and logos of the Title, Concert, Presenting,
Opening and Closing Ceremonies sponsors. All
respective public announcements made during this
closing event will mention the name of this sponsor
plus given a dominant position for in-area signage.
This sponsorship also offers exclusivity in your
product/service category and no other sponsor
will receive such prominence. Invitations for
3 couples to the post-festival appreciation honors
will be granted.
Depending on the level of support, the Closing
Ceremonies Sponsor has the option to offer the
following items on Sunday morning in the town
of Aspen. Parades, fun competitions, and family
activities can be scheduled, not real early,
to start the crowd gathering and get them excited
for the days events. Parades can include walking
or riding athletes, (kids, cruiser bikes, family
trailers, police & state patrol, and honored
dignitaries. The Parade Sponsor receives the
dominant position on the announcement grandstands
as well as on flyers and related collateral materials
that will mark sidewalks or attached to ropes/barricades
lining the route. All public announcements and
pre-event flyers distributed on Saturday will
identify this sponsor that remains exclusive
in your product/service category. Invitations
for 2 couples to the post-festival appreciation
honors are included. Special handouts to audiences
are available.
J) Musical Entertainment [ categories ]
This sponsor will be providing the resources
for a hired dance band, either found
local or through the radio station sponsor. This
pavilion will be located to the rear and side
of the main concert grounds to offer festival
participants a secondary music and dance option
along side of headliner performances or during
main stage intermissions. A custom entrance banner,
stage signage, area logo placement plus any collateral
materials will be sponsor only and specific.
Any public announcements by the band will be
restricted to festival name, Title Sponsor, Saturday
Concert, and Closing Ceremony promotions. This
sponsorship offers exclusivity in your product/service
category with no other sponsor allowed. Invitations
for 2 couples to the post-festival appreciation
honors are included.
K) Post-Festival
Appreciation Honors [ categories ]
This sponsor is directly credited for
hosting the casual, post-festival event recognizing
the honored celebrities, musicians, sponsors,
town officials, and the festival staff. Light
food with open/restricted bar will be provided
in a secure area on that closing Sunday from
early to mid-evening accompanied by background
music provided by the affiliated radio station.
Although no new collateral materials will be
distributed other than that in surplus, this
event is deemed an exclusive, private party by
invitation-only. The Appreciation Honors Sponsor
will receive invitations for 20 couples. Only
select festival staff that served the entire
duration plus their spouse and outstanding volunteers
will be allowed to attend this event. A professional
photographer will document the evening by providing
pre-arranged groupings and individual photos
with discretionary release only to those who
are in the particular shots. All such photos
will be pre-screened for approval, then printed
and distributed to the respective parties at
no cost to the attendees. No media feeds or personal
cameras will be allowed unless agreed upon by
all of the dignitaries and festival staff.
L) RestFest™ (per location) [ categories ]
Rather than having a mere rest stop along
the route of a given spin activity, our planners
decided to jazz things up a bit more than providing
light snacks, refreshments and the chance for
participants to relax or stretch. Music, via
live band or deejay, again returns in keeping
with the festival theme. We want our riders to
meet other riders, have fun, and celebrate together.
Music also serves to welcome participants and
guests into the area, giving all a chance to
dance away the kinks, and providing all with
a royal send off back to the start location.
A stage with covering, support structures, and
portable generators are required. Invitations
for 2 couples to the post-festival appreciation
honors are included.
All major or halfway rest stops will feature
music performed live or by an experienced deejay.
Your company has the unique opportunity to sponsor
the performance for all event riders. Appropriate
signage, banners and logos will be placed on
the stage or designated tent area. Your sponsorship
will also receive pertinent public announcements
over the public address system. In addition,
you will be given the opportunity to meet with
the musicians or talent both onstage and in private.
Each event has one or more rest stops along
the scenic route. These stops provide food, beverages,
shelter, trash receptacles, and Port-O-Lets.
Major stops, typically at the far end of the
out-and-back journeys We want to cater to our
riders with an abundance of offerings such as
energy bars, specialized drinks, fruit, cookies
and other snack items. This sponsor is able to
place signage, hang banners, and use your own
customized logo tents. Direct interaction with
the riders provides ample opportunities for giveaways,
on-site sampling, surveys, and merchandising.
You can even provider your own volunteers to
help out at these stops while wearing company
t-shirts or hats. Outstanding service always
garnishes attention.
M) Custom
Clothing or Headwear [ categories ]
Many event T-shirts today simply place
their colored logo on the front and use the backside
to print all the sponsors’ logos in black
and white. Our festival staff feels that the
intended effect of sponsoring an event is lost,
often due to a lack of effective placement or
simply too many being displayed. Consequently,
as a more powerful alternative, this sponsor
is granted the opportunity to provide a custom
shirt for any independent event or as a sub-event
of the Presentation Sponsors. You will be given
the sole right for logo placement other than
the name of the event, the Title Sponsor, and,
if applicable, the Presenting Sponsor. Participants
welcome such an offering because they no longer
feel liked a clustered billboard.
All custom clothing and/or headwear will be
ordered upon the completion of the festival,
not in advance. We will order to an exact, fixed
count without any surplus items. Participants
will be instructed to pick up their requested
products and sponsor retailers throughout the
Metro Areas
N) Start
/ Finish Banners [ categories ]
Each event has a designated location that
serves as both the start and finish line. Spin
Enthusiasts will gather early, often well in
advance of the starting times, to ensure a position
with all of their friends, team mates or family
members. This is especially true for those riders
seeking a good position for a competitive event.
The heightened excitement often causes the participants
to focus solely on the start/finish line as they
wait in anticipation of the start. This fact
will be even more pronounced considering we have
renamed these lines more appropriately as Inhale
/ Exhale and Take-Off / Landing lines. As this
sponsor, you have a valuable opportunity to attach
your company’s name and logo to this highly-photographed
banner and have your own volunteers interact
with the riders with your logoed t-shirts or
hats. We will do our best to create the most
fanfare possible for both the beginning and end
of each event by the presence of an announcer
on a public address system.
O) Breakfast
Benefit [ categories ]
Many literature review and speaking opportunities
exist with this sit down event. Although the
targeted sponsor for this event would be a food
provider, either medical or insurance companies
would be well suited to due its appropriateness
to the trials for RxSURE®. This
sponsor is able to place and post collateral
materials in the conference space, adjacent halls,
and passageways. The breakfast gives participants
a change to enjoy outstanding food, mingle and
have fun. The event is also an appropriate setting
for promotional giveaways or samplings. Your
employees may even want to help out at the breakfast
while wearing company t-shirts or hats. Outstanding
service always garnishes attention.
P) Volunteer
Program [ categories ]
The towns up and down the Roaring Fork
Valley are known for their outstanding service
because our rich, elite and famous clientele,
expect it. All of our hundreds volunteers will
be well schooled and identifiable by a special
uniform consisting of a brightly colored, festive
shirt and khaki shorts or pants. As Volunteer
Program sponsor, your company will have prominent
presence on the sleeve of all volunteer uniforms,
on banners at volunteer-related functions, and
associated instruction flyers. No only do you
have visual presence, but the opportunity to
place distribute materials and interact directly
with these hardworking volunteers from the Front
Range, Western Slope and mountain regions. These
dedicated volunteers help out with many activities
including: Assembling registrations packets,
Goodie Bag preparation, food services, warehouse
operations, rider and sponsor interactions, equipment/decorations
set-ups and tear-downs; on-site registration,
information specialists, concierge services,
course marshals, support vans, Medical / First-Aid
Support on and off course, and Rest Stop support
just to mention a few.
Q) Aspen
Award Trophies [ categories ]
A custom designer trophy will be handed
out to all event winners, Primary and Event Sponsors,
Celebrities, Town Leaders, the National Forest
Representative, and Chief of Police/Sheriff.
This spectacular trophy has three wheel supported
by an aspen tree, in clear glass or plexiglas,
and mounted on a reflective black base. Although
the gold engraved plate will only list the name
of the festival, the Title Sponsor, the event
name and ultimate winner; the Aspen Award Sponsor
and corresponding logo will be placed on the
bottom side of the black base, clearly visible
when the trophy is picked up.
R) Runner
Up Winners Gifts [ categories ]
The winner of each riding event receives
a separate and unique custom jersey that is different
in pattern, and possibly styling, from those
made available to festival participants. These
jerseys all use the same pattern of repeated
aspen leafs, yet differ for each event based
on changing the base color, leaf color and alternating
leaf colors. The wall plaques are given out to
the 2nd and 3rd place finishers in each event
plus Support Sponsors, yey volunteers, security
teams, festival contributors, and other support
staff. The name and logo of this sponsor will
be sewn into the jersey label and placed on the
back of the plaque.
S) Festival
Brochures and Mailings [ categories ]
The festival brochure will be displayed
at Front Range and Western Slope retail outlets
(bike shops, health clubs, sporting goods stores,
sports magazines, fishing/guide outfitters, etc.),
plus distributed through cooperative bicycle
events. It contains all the information a participant
needs to enjoy the ride, including registration,
volunteer opportunities, schedule of events,
merchandise information, safety issues, and the
like. Although all major sponsors have their
logo included in the brochure, this sponsor is
given the exclusive right to use one internal
panel for their advertisement on all brochures
distributed. The Brochure Sponsor has a unique
opportunity to create a valuable package be it
a customized or a lengthy message or include
a coupon in their promotion. Although pre-approval
by the festival office is required, this is truly
an opportunity for customized ad placement without
magazine rates.
T) Ride
Guide [ categories ]
Ride guides are distributed to every registered
rider. These pocket-size guides provides all
the information rider needs to navigate and enjoy
their chosen ride. It includes the official maps
of the routes, schedule of events and pertinent
rules. Although all major sponsors have their
logo included in the brochure, this sponsor is
given the exclusive right to use the outside
back panel for their advertisement. While all
sponsors have their logo included in the Rider
Guide, this sponsor is given the exclusive use
of the entire back panel for their sponsor advertisement. This
represents a particularly valuable package for
the sponsor that has a lengthy message to convey
or wants to include a coupon in their promotion.
U) Goodie
Bag [ categories ]
A Goodie Bag is given out to all participants
with paid registration. It contains such items
as the festival’s official t-shirt, rider
number, bicycle tags, wristband, pocket guide,
samples, coupons, product or service offerings,
other ride literature, and the like. Practically
ever rider will pick up and review the contents
of the goodie bags. These items will be distributed
at the on-site registration location in Snowmass.
You have the unique opportunity to your company’s
name and logo on the outside of the bag.
V) Rider
Numbers / Timing Equipment [ categories ]
A rider number is worn by all participants
involved in the festival and often kept as a
memento of their experience. As the Rider Number
Sponsor, only your company’s name will
be displayed along with the festival logo and
the names of the Title and Presenting Sponsors.
No other sponsor logo will be presented on this
keepsake piece. The tear-off portion of this
rider number (typically exchanged for meal/drink
tickets or given to an official timers in a competition)
can be used to display your logo or write an
approved message to each rider. Timing equipment
is used only for the primary uphill bicycling
events.
W) Wristband
Sponsors [ categories ]
Different wristbands are worn by participants
depending upon their involvement with a single,
multiple or all event pass. A separate wristband
is used for concert goers. All forms of wristbands
are often kept as a keepsake memento of their
experience. As the Wristband Sponsor, only your
company’s name will be displayed along
with Title Sponsor and the appropriate names
of the Presenting or Concert Sponsors. No other
sponsor logo will be presented on these wristbands.
X) Spin
Contests / Training [ categories ]
Two contests for riders and/or spectators
will be held through the festival on stationary
bicycles. These contests labeled as revolution
or spinning events with awarded prizes by demographic
categories testing power and speed. Such contests
draw can huge crowds and boost excitement before
a riding event begins, during the time in-between
events, or after a riding event has been completed.
A fixed and promoted location, complete with
a tent, water and staffing is designated on all
showcase maps. Winners will appear on the awards
podium on Sunday with appropriate public announcements
identifying the Spin Contest Sponsor.
Y) Spinhead™ Construction & Other
Signage [ categories ]
We are seeking sponsors who are interested
in support the schools, charities, public and
non-profit groups that will be constructing the
guidance giants that will be positioned along
the various spin course and through the Roaring
Fork Valley. Building material or trade organizations
are considered preferred sponsor candidates,
but the category remains open due the low cost
required to make a Spinhead™. Refer to
the Beneficiaries section for more detail on
these icons.
Z) Product
Samplings [ categories ]
As a Sampling Sponsor, you receive exposure
to all participants with an easy, cost-effective
sampling program that our volunteers will assemble
and distribute. Your samples must be delivered
to our warehouse locations, either in the Denver
Metro or Aspen/Snowmass areas, one month
prior to the start of the festival. The following
categories of samples will be accepted:
- Food: Energy bars, granola bars, power gels,
cereal, peanut butter, fruit, bagels, muffins,
donuts, candy, cookies, trail mix, nuts, chocolate,
and other types of snack products.
- Beverages: Energy drinks, powdered
mixes, bottled water, juice, milk, sodas, and
other types of non-alcoholic beverages
- Conveniences: Sunscreen, lip balm,
beauty, hair care, cleanliness, pharmaceutical
items such as individually packaged ibuprofen
tablets, band aids, and other products
NOTE: Should your company seek
a different sponsorship opportunity not listed
here, please contact the festival staff directly.
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